Healthcare websites are the single most important aspect of your online presence representing you and your healthcare practice. Your website is the first thing people will see about your medical practice when they Google or Bing for healthcare providers in your area. Therefore, it is essential that your website is effective and professional.
Web design is important, but not all that important. There is so much more to having a great website than a pretty design. So many of today's patients are seeking the perfect combination of visual appeal, ease of use, informative content, and convenience.
Use These Seven Must-Have Features To Help Convert More Patients To Your Website
As a medical website owner, you must know the importance of driving traffic to your site. But it's not just about getting people there. You must make sure your site connects with prospective patients in a way that leads them to schedule an appointment or contact you.
There is a strategy you need to take to improve your conversion rates. If you want to improve your conversion rate, you can start by following the below seven website elements.
A Good Design And Tone
A professional medical website design gives patients a sense of welcome and a glimpse of your practice. When it comes to digital front doors, you have to make sure you are creating an inviting, welcoming environment. Your website should have a professional design and a tone that lets visitors know it is a place where they want to come.
Your Healthcare Details & Bios
People are often skeptical about seeing a new healthcare provider. You can help them overcome this by creating an engaging biography about each doctor and your healthcare clinic details. In addition, your medical website should include bios of the team of doctors and other medical professionals who will be providing care to patients, such as their educational background and specialties. The informative content will help patients decide whether or not to entrust their care to your organization.
Details Of Your Services & Offering
Many people do online searches for information about health, about a particular condition, or about the right specialist. You can demonstrate your expertise by being found on the first page of the search results.
Your website structure should be set up in a way that helps your practice achieve success. You should have one primary section for each condition you treat and the services you offer. Each main section should contain its own page with unique content. It will help your practice rank high when patients search through Google for conditions that match your practice.
Online Appointments - Obvious Benefits
Patients now expect to schedule online appointments with your practice through your website. Therefore, if you want to succeed in your practice, you need to make it easy for patients to schedule appointments through your website.
It is especially important if your practice is growing. A website is an invaluable tool for your practice. You can use it to provide information about your practice, how to contact you, and the services you offer.
Prominent CTAs, Better Results
You want to keep your visitors happy while they are on your site, and this means keeping it accessible for them to find what they need. Provide them with clear and prominent call-to-action buttons so they can navigate easily on your website.
Make sure that you have an easy way to contact you. Having a scheduled CTA or form on every important page is a great way to ensure that patients can contact you if they have any questions or concerns.
Compelling Images & Graphics
A medical website should be an excellent experience for patients. The visuals should be inviting and engaging, and the website should have all the right elements, like great photos and videos. Don't be afraid to use bold and welcoming images that encourage engagement.
The Benefit Of Live Chat On Your Medical Website
Live chat is an important part of your website. You need to provide information quickly and clearly to your patients, and having a live chat feature can help improve their online experience on your website.
Live Help or Live Support tools are an important feature of a healthcare website. These features can be helpful in engaging online visitors, reducing abandonment, and best of all increase conversions from high volume site traffic.
Want to improve your website design? Get 6 Healthcare Website Design Tips