Every business wants to enhance its website conversion rate, right! As it is crucial and determines the sales volume.
On average, the website conversion rate is 2% only, which means out of 100 visitors, only 2 become customers. And honestly, many websites approach 0.1% to 0.2% conversion rate retail.
Improving conversion rate improves marketing and traffic on your website. Therefore, we have collected the best ways to help you improve your website conversion rate. So, let’s gradually reach the endpoint.
The 10 Best Ways to Improve Your Website Conversion Rate
Here are the ten best ways for conversion rate optimization to help you best in all forms.
1 – Clear and Compelling Value Proposition
The visitors to your website are more interested in the value you provide them, and so you do because it’s the pillar of a high conversion rate optimization strategy.
The value proposition provides enough information about why users should purchase from your brand and the benefits they will get from that.
Using powerful and convincing communication helps get a high conversion rate. So, pick your customer’s pain points and use them.
2 – Setting up Sales Funnel
One of the crucial things in marketing is building a deep, trustworthy relationship with your buyers. It can only be possible when you make customers’ benefit and satisfaction your top priority.
Always make things easier for users or customers. Add customers’ interest first rather than emphasizing yours.
For that, set sales funnel which includes three significant steps:
- Provide brand awareness
- Build interest
- Lead to sales
At Nexerasoft, we provide sales funnel services astonishingly based on these three significant steps above. In addition, we prioritize effective sales funnel designs so that you won’t lose even a single customer and stay ahead of the competition.
3 – A/B Testing
Website conversion rate optimization (CRO) is all about testing, as testing can lessen risks in decision-making.
Implement your best ideas, such as A and B (hence the name A/B testing), then notice which works great. Then, go with that, and utilize other advanced tactics too.
A headline is a core part of website design. Yet, 8 to 10 people only read headlines. So, suppose you have two best ideas for web headlines, apply both and see what is going well. Then, after A/B testing, stick with one that works best for your business.
4 – Add Incentives and Discounts
The best way of increasing website CRO is by adding discounts. However, the technique requires substantial fear triggering or scarcity.
For example, you can add scarcity in two ways:
● Time-based scarcity: Availability of products/services for a specific period.
● Quantity-based scarcity: Buy x number of products at a special price.
Scarcity creates urgency, which can convert lots of sales. Discounts can facilitate well in that case, as 61% of customer reviews have shown this strong CRO tactic.
4 – Address the Objections and Offer Proofs
When customers land on your site for buying purposes, they want every nitty-gritty detail for the sake of authenticity.
70% public trust in review proofs. Thus, It’s necessary for eCommerce website conversion rate. Studies show that 92% of buyers hesitate to buy without reviews of the brand. In that case, it is essential to address problems like:
● Show why they should buy from you.
● Show them the testimonials to eliminate the hesitation factor.
● Show logic why your price and product or service differ from competitors.
● Remove the risks of the brand by facilitating cost return or something like that.
6 – Remove Distractions
Make your website clean. Avoid using extra tools that are not related. Eliminate any long-step processes, irrelevant links, and excessive product options.
Be direct and to the point, as 46.1% of people decide a brand’s credibility by web design. It shows how much professionalism matters.
7 – Add Pop-ups
Sumo’s study shows pop-ups incorporate 3.09% in increasing conversion rate retails.
So how do they work? The purpose behind pop-ups is to build robust, compelling CTA buttons. Therefore, they should be short, convincing, and easy to access.
8 – Eliminate Jargons
Keep in mind that the brand’s target is mainly the common public. So try to avoid jargon, No matter what type of online business you conduct.
Better use simple language for marketing rather than business language, which customers hardly understand.
9 – Third-Party Integration
When you offer unique brand products or services, make the process smooth and convenient for customers through third-party (Facebook, Gmail, etc.) sign-up services. It also enhances the user’s experience by kicking out the sign-up process from scratch.
10 – Adding Multimedia and Advance Features
Adding user-friendly features and multimedia effectively increases conversions.
● Put high-quality images, podcasts, or videos that represent your brand effectively.
● Add a live-chat feature since it contributes to more web conversion rate optimization.
● Improve page load time because a 1-sec delay reduces 7% conversions.
● Create captivating content and website design.
Conclusion
The above are some best website conversion strategies. Try them smartly by gathering data, defining your goal, and consistently testing to find resonating strategies for your brand.