Selecting the right domain name for your medical practice takes careful consideration. However, it can be overwhelming to find the perfect fit for your practice with so many choices.
The right domain name can enhance your online presence, while the wrong name could steer potential patients away.
The domain name of your medical practice is crucial for branding and also impacts search engine optimization (SEO).
So the question is, how do you come up with a good domain name for your medical website? How can you make sure that visitors will remember your brand? This post will give you some advice on choosing a good domain name for your medical practice.
Select Your Top-level Domains (TLDs)
A quick piece of information:
After a period in a domain (nexerasoft.com), the .com part is called Top-level Domains (TLDs). There are different Top-level domains like:
- and many more.
There are different meanings associated with each top-level domain, but using .com signifies professionalism and trust as it is more widely used than .net or .me.
There are several other reasons why it is best to use a .com for domain names. For one, you will be able to appear at the top of the Google search results when someone searches for your particular practice. In addition, it is easy to remember and common for everyone.
Keep Your Domain Name Simple
Your domain name should be easy, simple, and short. There is nothing wrong with catchy names, but remember you want people to memorize your practice name so you can benefit from word-of-mouth marketing.
The other advantage in keeping your domain name simple is that people will not make the typo error while typing or referring your practice to others.
Consider Using Your Location In Domain Name – Local SEO
Take an example of our Lincolnwood Family Dental client. They are using lincolnwoodfamilydental.com.
The name is easy, friendly, and catchy as well. They also included a location, Lincolnwood.
Now go to Google.com and type “dentist in Lincolnwood,” you will see the magic.
Take another example of our client from Newburyport, Personal Care Physicians of Greater Newburyport. They are using pcpnewburyport.com.
Try to Google “physician in Newburyport.”
Similarly, you can also incorporate your local location in your domain name to help search engines and patients easily remember it.
Do Not Use Numbers, Punctuations, And Slang Words
Avoid using slang words and abbreviations such as “4” instead of “for,” “u” instead of “You.”
The problem with using numbers, punctuations, and slang words are that they do not sound well while spreading through word of mouth.
For example, if someone tells you to see the website “dentist4u”, you will first type “dentistforyou,” right? How would you check the actual website? In fact, you will probably find someone else during the typo.
It’s no secret that choosing the right domain name is an important factor for success. It can be tricky, but using the above steps can make things a lot easier.
Your domain should use professional TLDs, a simple name without slang words, and optimize it for local searches.