You’re probably wondering why your website isn’t converting as well as you’d like it to. Of course, you want people to click on your search engine listing and stay on your site long enough for a few leads, but that doesn’t always happen. In fact, more than 50% of clicks from the search results lead to a bounce rate.
For each visitor who lands on your website, there are seven reasons they might leave before booking an appointment with you.
1 – Your Website Takes Too Long To Load
2021 is all about fast response time and Speed in the digital world. So if your website is taking more than 2 seconds to load, then people will switch to a different website.
If you are using videos, heavy graphics, or technology-challenged platforms, then it is time to get an expert on board to optimize your website and make it load in under 2 seconds.
2 – You Are Not Using Call To Action Buttons
If you are not using the call to action buttons, you are already losing a big chunk of revenue. Remember, your website should help visitors investigate your practice information online, and CTAs will help them proceed step by step.
For example, if a user wants to make an appointment and if you are not displaying the CTA to proceed further, they will leave your website.
3 – You Have A Complex Navigation Menu
If you have a complex navigation menu that confuses people, it will increase your website bounce rate.
Remember, a website should have simple menu options that explain and help people navigate the relevant information they seek.
4 – Your Website Is Not Responsive
People are exploring more using their mobile rather than the computer. If your website is not displaying correctly on small screens, or the speed on mobile is way too slow, the bounce rate will increase, and conversions would be lesser.
We are witnessing massive mobile usage in 2021; having a mobile-friendly website is more crucial than ever.
5 – Out-Dated Content
On the website, all pages should be updated with the latest content. Therefore, it will not help only your patients in searching but help you in search engine optimization.
In 2021, it is all about digitalization, and if you are making mistakes, it can cost you massively. So your website should represent the latest content, simple navigation bar, fast loading time, strategic use of call-to-action buttons, and responsiveness to all devices.