Why your website speed is important for your healthcare practice?

When a website gets slower, their conversion rate drops by an average of 4.42 percent for every extra second they take to load (between seconds 0-5), Portent.

Medical websites are essential tools for doctors and patients alike. They provide information about diseases, treatments, and other health issues. However, if they load slowly, they can cause frustration and even discourage visitors from returning.

The Internet has become an important and integral part of modern life. People rely heavily on the Internet to access medical information, conduct research, and communicate with friends and family.

Website speed affects user experience. For example, slow loading times can result in lost patients and fewer appointments. In addition, slow loading speeds can also reduce patient satisfaction.

How Does Website Speed Affect User Experience?

The speed of a website is the single most important factor that affects the overall success of your healthcare business.

When patients visit your website, their first impression is based on how fast it loads. Therefore, if it takes too long to load, they may leave before getting what they need. It could mean that you lose potential patients or appointments.

Slow-loading sites also have lower search engine rankings. Google uses website page speed as one of its ranking factors. A faster site will rank higher than a slower site.

Test Your Healthcare Practice Website Speed

To check out if your site has any issues regarding its loading time, use the Google PageSpeed Insight tool. It fetches your site, analyses its structure, and makes suggestions for improvements.

Google PageSpeed Insight provides both scorecards for mobile and desktop devices, which break down their results into two categories—speed and optimization.

The website optimization score may vary for mobile and desktop, depending upon its optimization level. However, most websites are designed and developed for desktop view so that you may get a lower score on mobile devices.

What Can You Do To Improve Your Website Loading Time?

There are many things you can do to improve your website’s performance. Here are some tips:

Optimize Images

Images are important elements of any web design. However, they can take up much space and make your pages heavy.

If you do not optimize them correctly, they can increase your page weight. Unfortunately, this means that they will take longer to load and might even crash your browser.

You should remove all unneeded images from your website. If you need to keep an image, resize it to fit your web page’s width and height dimensions.

Minify JavaScript

JavaScript is another major component of a website. It helps add interactivity to your pages. But, if you are not careful, it can slow down your website.

JavaScript minification removes whitespace characters from code without affecting its functions. As a result, it allows it to run faster and load quicker.

Compress HTML

HTML is the basic building block of every website. You save bandwidth and reduce your page’s size when you compress it.

Use a Content Delivery Network (CDN)

A content delivery network distributes content across multiple server locations. As a result, the servers closest to users respond more quickly.

Remove Unnecessary Scripts

Unnecessary script tags can slow down your site’s performance.

Reduce HTTP Requests

Reduce HTTP requests by using HTTPS instead of HTTP. It will help to improve the website speed.

Remove Unused Stylesheets

CSS stands for Cascading Style Sheets. They control the look and feel of websites.

Remove Unwanted Elements

The fewer elements you have on a page, the better. You can help reduce your page’s weight by removing unwanted elements.

Enable compression

Enable Gzip compression to compress data before sending it over the network.

Remove unused CSS

Remove unused stylesheets to reduce file sizes. Reducing the number of files slows down the process of downloading the website.

Add Expires headers

Add an “Expires” header to prevent browsers from caching pages.

Avoid redirecting

Avoid redirecting when possible. Redirects take longer to complete.

Use a cache plugin

Cache plugins store webpages locally to be accessed without having to connect to the server.

Don’t use Flash

Flash can slow down your website because it needs to download additional files.

Final Thoughts

A fast website is far more important than many people realize, as it can greatly impact the success of your healthcare business. As patients will see your website as the first point of view, the speed of your website is crucial to making the first impression. Conversely, if your website is slow, it will typically reduce the amount of time a patient will spend on your clinic’s site and affect their perception of your overall reputation.